It is Hollywood’s most predictable script. ‘Dazzle foreign investors, force them to spend as much as possible and then drive them out once they’re broke.’ For the third time in a decade, the French are beating a humiliating retreat from Beverly Hills. This time the French national champion in question – Vivendi Universal, a once mighty conglomerate run into the ground by a megalomaniac called Jean-Marie Messier – has taken such a drubbing, it is doubtful that there will ever be a sequel.

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