Jo Johnson

French farce

Jo Johnson on how, once again, France has failed to become the financial 'champion of the universe'

issue 28 June 2003

It is Hollywood’s most predictable script. ‘Dazzle foreign investors, force them to spend as much as possible and then drive them out once they’re broke.’ For the third time in a decade, the French are beating a humiliating retreat from Beverly Hills. This time the French national champion in question – Vivendi Universal, a once mighty conglomerate run into the ground by a megalomaniac called Jean-Marie Messier – has taken such a drubbing, it is doubtful that there will ever be a sequel.

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