Peter Pomerantsev

From salivating dogs to mass indoctrination: Pavlov’s sinister legacy

Joel E. Dimsdale describes the refinement of thought-manipulation over the past century, as rival ideologies competed for control of the mind

Pavlov with members of his staff and one the dogs he experimented on. [Getty Images]
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  • Dark Persuasion: A History of Brainwashing from Pavlov to Social Media

    Joel E. Dimsdale

    Yale, pp. 304, £20

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