Gordon’s new ad message: I’m not Tony

Back in May, the American pollster (and Spectator contributor) Frank Luntz advised Gordon Brown to make a virtue out of his reputation for being boring. The Prime Minister has today taken this advice. The new Labour logo is to be “Not flash, just Gordon”: precisely the right message. But this message will work best in the immediate aftermath of Blair’s departure while people still think “thank God that grinning charlatan has gone”. In the long run, I suspect they will miss the charisma. So if this has indeed been chosen an election logo, it suggests it will be needed sooner rather than later while the “just Gordon” mantra remains a novelty.