Alex Massie

Halftime in America

Text settings
Comments

Is this Chrysler ad, aired during the Superbowl, political? Sure it is, in the way that almost any call to ur-American greatness ends up being political. But it's not necessarily an endorsement, even of the dog-whistling variety, of the present administration. You can make a substitution too, after all. Mind you, it is tricky to imagine a British equivalent of this advert that would not be subjected to much mockery and laughter. Cue the old saw about two countries divided by a common language.

Written byAlex Massie

Alex Massie is Scotland Editor of The Spectator. He also writes a column for The Times and is a regular contributor to the Scottish Daily Mail, The Scotsman and other publications.

Comments
Topics in this articleInternationaladvertising