I am of the opinion that we’ll never see anything like it again. I see the Harry Potter series as just another marketing ploy to extract money from us young’ens. It was preceded by the boy band craze in the 90s, and likely to be superseded by something just as superficial, simply because I don’t think Harry’s that special.
I haven’t followed the books religiously since their first publication. I’m not even that bothered about the films. Constantly the media is searching for the ‘next’ Harry Potter. I laugh mockingly at them. Inexorably, there will be no ‘next’ Harry Potter. His time has come and gone; if you’re a fantasy or magic writer, now’s the time to send your book to the publisher: the bubble will burst and soon people will be saying, “Harry who?”
I suppose the point I’m trying to make is that contrary to popular belief, my lot are not all Potter-crazed fanatics who’d queue for hours outside a Waterstone’s just to pick up a copy before anyone else. We’ve moved on.