Rory Sutherland Rory Sutherland

Healthy ridicule

This is a subject badly in need of healthy ridicule — and it’s happening at a festival in Ireland

issue 14 January 2017

Something I have long noticed is how, the moment they leave office, many politicians suddenly undergo a strange transformation where, overnight, they become much funnier, more likeable and intelligent. Two years after he had failed in his presidential bid, Bob Dole appeared on British television to comment on the American mid-term elections. To my astonishment, he was one of the wittiest people I have ever seen, delivering a series of perceptive barbs with a snarky, very British sense of ironic humour. I asked an American friend why we never saw this side of him when he campaigned for the presidency: ‘Oh, you can’t do that kind of humour in the US — it makes you look cruel.’ I’m not sure he would say that now.

Michael Portillo is much more interesting now than when in power. Watch Nick Clegg in conversation with Jonathan Haidt on intelligencesquared.com and you will be awestruck. The same applies to programmes on the financial crisis: retired bankers are self-deprecating and honest; working bankers look shifty.

I suspect a little bit of is it down to dress. The standard-issue politico-business suit used to be a mark of respectability: now we instinctively associate it with people who need a cloak of anonymity behind which they can dissemble. Here’s some free advice if you’re appearing on television: buy a tweed jacket or, at any rate, don’t wear black or a conventional tie — you then look like a person not a spokesperson. After all, how independent-minded can someone be when they can’t even choose their own clothes?

But the larger part is language — the need to stay perfectly on-message and to deliver a few pre-agreed phrases makes perfect logical sense, but at the price of making people sound implausible or even dishonest. The need to pretend everything is under control creates the reverse impression.

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