How can we build ‘Brand Britain’?

The Spectator, in association with BAE Systems, hosted a half-day forum entitled ‘Exporting for Growth’ on 27 June. The event was held to discuss what can be done to spread British products and services globally, and to try and promote ‘Brand Britain’. This week’s magazine contains a supplement on the same theme, with pieces from speakers at the event and others with an interest in the state of British exports.

In it, Martin Vander Weyer argued that we, as a nation, need to broaden our horizons if we want to remain a major player in the global economy:

‘There is a fizzing revival of entrepreneurialism in post-recession Britain, and an appetite to go out and sell goods and services that have the hallmark of Britishness which the rest of the world still admires. But the late 20th-century decline of British industry and salesmanship was also real, and the global competition is fierce.