Keiran Pedley

How Farage can win power

[Getty Images]

There can be no doubt that Nigel Farage was one of the big political winners of 2024. His decision to lead Reform UK into the general election shaped the campaign and was a significant factor in the scale of the Conservative defeat. Reform won more than four million votes and polls suggest they have gained further support since, raising the real possibility that they could replace the Conservative party as the primary voice of small ‘c’ conservative Britain.

Nigel Farage and his party have several things going for them. Number one is that immigration continues to be a key issue for the British public. We know that immigration and asylum were key issues that drove 2019 Conservative voters – and others – into the Reform column last July.

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