Zoe Strimpel

How Love Island killed sex

Sexiness has become a technique you can master and deploy so long as you do – and possess – the right things

(Credit: ITV)

Love Island’s annual ‘heart race challenge’ – where contestants perform jokily seductive dances on the opposite sex – took place last week, an eternity in villa time. The girls and boys who raise heart rates the most win. It is always divisive, since the women in particular – dressed in nearly nothing and manoeuvring with everything they have – understandably get touchy when their man’s heart rate rises more for a rival.

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