I was making my way slowly through one of my dismally prosaic little to-do lists – ‘pay the water bill’ ‘wash hair’, etc. – when the voice of the journalist Helen Lewis came on Radio 4 talking about productivity. It’s the Holy Grail of modern life, apparently, and we are now constantly looking for ‘charismatic individuals’ to help us maximise it.

How productive is it to listen to productivity gurus?
Plus: a journey into the sinister thickets of the life-coaching business

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