Now is the time for a Conservative counter-attack. They will not get a better opportunity to grind the Prime Minister into the dirt, nor, I suspect, will sections of the public be so eager to see Brown humbled. The Tories must do everything to keep this story in motion without detracting from the spectacle of Brown and his followers being outgunned by the media onslaught.
David Cameron needs to eschew negative campaigning himself, but someone has to dirty their hands. The Tories should avoid obvious claims about Brown's suitability for the job and simply ask direct questions about the facts, making Brown look shifty if he does not answer them. A shadow minister should refer to these issues on news programmes for the next couple of days; a backbencher should ask the Prime Minister about the veracity of Rawnsley’s sources at PMQs. Wire the media with small doses of innocuous looking poison because bullying could be to be Brown what WMD were to Blair - public trust is hard to obtain and easy to lose.