The Spectator

How the Beckhams will crack America

How the Beckhams will crack America
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If you want to know how Brand Beckham will be marketed in the States take a look at the storyboards for the ad campaign that is being launched to promote his first game for the LA Galaxy.

One of the most intriguing things about Beckham’s arrival in the US, as Sports Illustrated points out, is how he’ll fit in with team mates who earn so much less than him. He’ll be sharing a dressing room with people who earn $17,700 a year—in contrast to his six and a half million bucks.