Jenny Colgan

How to snare your reader: the secret of a good blurb

Louise Willder’s examination of the dos and don’ts of blurb-writing is a small masterpiece in itself

Shirley Conran – who did not write the sexy scenes in Lace, according to Louise Willder. [Alamy]
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  • Blurb Your Enthusiasm: An A-Z of Literary Persuasion

    Louise Willder

    Oneworld Publishing, pp. 352, £14

It sounds disingenuous, not to say dis-respectful, but as a writer of 40 books, give or take, I never read blurbs. I can’t bear to. I love stories and am terrified of them being spoiled. There is no obvious twist or murderer so clearly signposted that I will ever try to guess them as I read.

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