Jenny Colgan

How to snare your reader: the secret of a good blurb

Louise Willder’s examination of the dos and don’ts of blurb-writing is a small masterpiece in itself

Shirley Conran – who did not write the sexy scenes in Lace, according to Louise Willder. [Alamy]

It sounds disingenuous, not to say dis-respectful, but as a writer of 40 books, give or take, I never read blurbs. I can’t bear to. I love stories and am terrified of them being spoiled. There is no obvious twist or murderer so clearly signposted that I will ever try to guess them as I read.

Already a subscriber? Log in

Keep reading with a free trial

Subscribe and get your first month of online and app access for free. After that it’s just £1 a week.

There’s no commitment, you can cancel any time.


Unlock more articles



Don't miss out

Join the conversation with other Spectator readers. Subscribe to leave a comment.

Already a subscriber? Log in