James Forsyth James Forsyth

How Vote Leave plan to persuade the electorate that there are real risks to staying in the EU

The IN campaign’s plan for victory in this EU referendum is relatively simple.  ‘Do you want the status quo or the riskt alternative?’, is how one Cameron ally sums it up.

To date, Remain—aided by the various government dossiers—have been pretty effective at pushing this message. That is why they are ahead in the polls.

So, Vote Leave know that they need to push the risks of staying in, up the agenda.

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