Isabel Hardman Isabel Hardman

How will the Tories sell today’s Budget?

It’s Budget Day, possibly George Osborne’s last Budget and certainly the last big event in the House of Commons that anyone outside it will notice. The Chancellor will, within the limits set by the Coalition, try to give voters a vision of what life after the cuts will be like, with glimpses of sunlit uplands in the form of further rises to the personal tax allowance, freedom for pensioners who already have annuities to sell them for a lump sum, whizzy online tax returns, as well as the sort of spending that helps voters feel more secure, with the Sun predicting more cash for the intelligence services. He will describe today’s announcements as forming a Budget ‘that works for you’. The Chancellor will be offering the technical details of the Tory offer, but the party’s task after today is to enthuse voters sufficiently to back the Conservatives over Labour. The only thing anyone can reasonably conclude from e opinion polls at the moment is that voters aren’t particularly bothered by either of the main parties.

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