Lisse Garnett

I’m sharing my boyfriend with 60,000 other people

[iStock] 
issue 15 January 2022

I fell in love with a social media influencer. I could say there are three people in our relationship but I’d be lying. There are 63,423.

Imagine a world in which your partner’s private life is his professional life: with thousands of fawning acolytes all vying for his approval, all competing for online traction — a traction that comes from your other half’s thumbs. His fingers hover over the phone rather a lot, giving updates into whatever he’s up to. It’s a little disconcerting.

Life with an influencer can be challenging. Every trip must be documented, every meal photographed prior to consumption. I’ve lost count of the number of times I have prematurely reached for a morsel only to have my hand slapped away so that the plateful in question can be snapped. Did we order for us — or his followers?

Work trips abroad for social media stars are often chaperoned.

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