Rob White

Images with built-in obsolescence

issue 10 January 2004

Film posters are not made to last. They appear on billboards, then they are torn down or pasted over. Sometimes they do not have even that brief visibility. The original 1927 poster for Sergei Eisenstein’s state-sponsored retelling of the 1917 Russian Revolution was dominated by the face of Trotsky. However, just as Eisenstein was getting ready to release October, Trotsky was disgraced.

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