From the magazine Rory Sutherland

In defence of BA’s new loyalty scheme

Rory Sutherland
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EXPLORE THE ISSUE 11 January 2025
issue 11 January 2025

One of my favourite cartoons shows a couple sitting in luxury at the front of a plane, the wife peeking through the curtains to the cabin behind. ‘I’m so glad we’re in business class, darling,’ she says to her husband. ‘There seems to be some sort of hijacking happening in economy.’

People who have learned to play a game by one set of rules are bitterly affronted when the rules change

Because we must consort with strangers for several hours, planes and airports amplify the normal human sensitivity to status.

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