On Monday 11th September, The Spectator hosted a round table discussion over lunch about whether being green is good for business. Guests included: Philosopher Sir Roger Scruton, Shaun Spiers, CEO of Green Alliance, Mark Saxon from Coca-Cola Great Britain, journalist Harry Mount, Tom Robinson, founder of Adaptavate, Bill Wiggin MP, Peter Aldous MP, Neil Parish MP, Scott Mann MP and Anthony Marlowe of Edelman. Fraser Nelson chaired the discussion. A podcast was recorded on the same day, which can be played above.
Recent bedtime reading for Sir Roger Scruton was a 50-page treatise by an art historian on the design of the classic Coke bottle, whose twists, it transpires, were designed specifically to foil counterfeiters. Less iconic, though no less important in some respects, is its modern plastic equivalent. Quietly, Coca-Cola bottles have become a model for what is known as the ‘circular economy’ – in which resources can be used and re-used, minimising waste.
It is hard to like plastic.
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