The ploy of releasing an album without any advance warning comes into play when an artist feels they are being paid either too much or too little attention. The stealth arrival of Jack White’s new solo album falls firmly into the second category.
Putting out music in this way ensures additional media coverage and a certain level of intrigue
I didn’t love White’s old band, the White Stripes, back when they were a garage-rock/blues revival phenomenon in the early 2000s.
Disagree with half of it, enjoy reading all of it
TRY 3 MONTHS FOR $5
Our magazine articles are for subscribers only. Start your 3-month trial today for just $5 and subscribe to more than one view
Already a subscriber? Log in
Comments
Join the debate for just £1 a month
Be part of the conversation with other Spectator readers by getting your first three months for £3.
UNLOCK ACCESS Just £1 a monthAlready a subscriber? Log in