The thinking was that, while the country might be bored of the Tory party and the Prime Minister, they would listen to his appealingly normal wife. The party did receive a couple of good days press from the move. But in truth, the decision to major on Norma was a demonstration just how desperate and badly out of ideas the party was. No one was going to vote for a tired and discredited government just because the Prime Minister’s wife seemed quite nice.
Labour is now heading down the same route. Following Sarah Brown introducing her husband at last year’s conference, she’s now on Twitter. This suggests that she’ll be taking on more and more of a campaigning role.
It is no surprise that Labour want to push Sarah Brown out there; she’s not tainted by the mistakes of the past decade and comes across as both human and humble. But while I suspect the public will continue to feel quite warmly towards Sarah Brown, those feelings won’t be anywhere near enough to make voters forget why they want to vote her husband out.