Peter Hoskin

Labour’s response to the Tory manifesto

Labour's response to the Tory manifesto
Text settings

Anyone else think that Labour's latest poster is like a negative of the Tories' "Vote For Me" effort?  White text on a black background, instead of black text on a white background.  A picture of Cameron, instead of Brown.  I mean, the only thing that isn't swapped over is the tone: both go on the attack, rather than presenting a positive vision.

Labour's message here is that the Tories' Big Society manifesto washes its hands of the people.  Which echoes the caricatures - "an agenda for abandonment" - that Peter Mandelson wheeled out yesterday, and which you can expect to hear again and again between now and polling day.  The question is whether this attack will connect at a time when people trust politicians - and their capabilities - less than ever.