Anyone else think that Labour's latest poster is like a negative of the Tories' "Vote For Me" effort? White text on a black background, instead of black text on a white background. A picture of Cameron, instead of Brown. I mean, the only thing that isn't swapped over is the tone: both go on the attack, rather than presenting a positive vision.
Labour's message here is that the Tories' Big Society manifesto washes its hands of the people. Which echoes the caricatures - "an agenda for abandonment" - that Peter Mandelson wheeled out yesterday, and which you can expect to hear again and again between now and polling day. The question is whether this attack will connect at a time when people trust politicians - and their capabilities - less than ever.