Steerpike

Lib Dems’ new marketing strategy

Lib Dems' new marketing strategy
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During the coalition years, Lib Dem conferences were well-attended events with many businesses, too, opting to exhibit. However, since the party went from 57 seats to eight in the 2015 general election, they have struggled to maintain their allure.

So, perhaps brains at Lib Dem HQ can be forgiven for attempting to capitalise on Sarah Olney winning the Richmond Park by-election. The party is now marketing its upcoming Spring Conference with the line: 'Come and Meet our New MP'.

Alas Mr S suspects it may take more than one new MP to put the party back on the map.

Written bySteerpike

Steerpike is The Spectator's gossip columnist, serving up the latest tittle tattle from London and beyond. Email tips to steerpike@spectator.co.uk.

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