Rory Sutherland

Light bulb moment: the flaw in the petrol car ban

[Guy Venables]

This week, writing in the Daily Mail, Matt Ridley produced a devastating takedown of the government’s 2030 ban on the sale of new conventionally powered cars. He plans to pre-empt the ban himself by buying a brand-new petrol car in 2029.

Innovation happens gradually and delivers its benefits unevenly – therefore it is stupid to impose it on everyone all at once 

I thought he was right about almost everything, except perhaps that final prediction.

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