Isabel Hardman Isabel Hardman

Main parties seem rather old and tired, say voters

Perhaps there’s nothing wrong with negative campaigning (though surely there’s something a bit wrong about being inaccurate). But when parties pontificate about crafting messages of hope and avoiding smears and falsehood, before plumping for the latter, can they really be surprised that overall voters are a bit cheesed off with mainstream politics?

All the parties negatively campaign against negative campaigning, accusing the others of doing something that they too are doing, and hoping that no-one notices.

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