The language in the article is very Cruddas, it talks of a ‘new covenant’ (one of Cruddas’ favourite phrases) with Britain. The intellectual heart of the piece is an attempt to break away from the left right arguments within the party by proclaiming that Labour in government was “too hands-off with the market and too hands-on with the state.” It is also blunt about the task facing Labour, the two men state that the party’s ‘relationship with the British people has been ruptured’.
There is a feeling in Labour circles that Ed Miliband has closed the gap on his brother in the past fortnight. He has been stacking up endorsements on the left—Compass, Tribune, The New Statesman—and his media strategy is proving very effective. David’s decision to pen a piece with Cruddas at this moment suggests that his campaign believes he needs to shift the dynamic.