An advertisement for birdfood said: ‘To differentiate between the imported niger oilseed, used to feed wild birds, and thistle — as well as to eliminate any possibility of offensively mispronouncing the word “niger” — the Wild Bird Feeding Industry trademarked the name Nyjer in 1998.’ They might have done, if an industry can, but I’ve seen a packet of seed bearing the name of the British Trust for Ornithology, on sale at a garden centre, labelled ‘Nyger’ in big letters, which is neither one thing nor the other.

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