‘High street stalwart Marks & Spencer is preparing to go head-to-head with the likes of Topshop,’ said a news report the other day. Never mind ‘going head-to-head’, a metaphor presumably taken from the life of the caribou or elk, and enthusiastically seized upon by people who like to speak of going ‘belly up’ or ‘pear-shaped’, or being ‘dead in the water’ or, more unpleasantly, ‘twisting in the wind’.
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