James Forsyth James Forsyth

Minister, you have six seconds to make your case

Skimming the interview with David Blunkett in G2 on the Tube on the way home last night, this grabbed my attention:

“In my time in politics, the soundbite on television has fallen from 25 seconds to six.”

When you think about it, this does chime with the difference between TV news reports from the ‘80s and now. It certainly make you realise just how much a well crafted political message has to pack into a few words.

PS Fraser is up in Glasgow East today, so check back later on for his report on what is going on up there.

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