Apart from the healthcare thing and the Mormon thing and the whole not-always-coming-across-as-an-actual-human-being thing there’s the Private Equity thing. Romney, sensibly in my view, began the “official” leg of his Presidential campaign with a pitch about jobs. That, much more than arcane-seeming debates about the deficit, is the key to blue collar America and, by extension, the vital battleground states. The difficulty is that Romney’s record at Bain Capital is awfully easy to attack.
Think Progress highlights one problem:
Politico has more here. No matter how much private wealth can impress some voters it’s also easy to see how you can write an attack ad pointing out that Romney became a vastly wealthy man by purchasing ailing companies, firing half the workforce and stripping any assets that could be used to turn a profit.This isn’t entirely fair. Some of those companies might have failed anyway and others were doubtless saved by private equity.

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