The poll also shows that Labour is not seen as credible on the state of the public finances by the electorate. Only 14 percent of voters believe that Labour is “telling the voters the truth about the size of the problem facing government finances.” By contrast, 36 percent think the Tories are and 32 percent say this of the Lib Dems. Although, a third of voters don’t think any of the main parties are being straight with the public.
One thing that surprised me was how the Labour brand is now almost as damaged as the Brown brand. 31 percent of voters have a favourable impression of Labour compared to 28 percent for Brown. The conventional wisdom in Westminster, and one of the arguments for Labour getting rid of Brown, was that this gap was far bigger than three percent, that people viewed Labour far more favourably than they viewed the Prime Minister.