William Cook

Museum relic

The existential crisis that they face - both philosophical and financial - means that museums have to be more nimble or they'll lose the Google generation

On 1 July, at a swanky party at Tate Modern, one of Britain’s museums will bank a cheque for £100,000, as the Art Fund announces this year’s Museum of the Year. Sure, the money will come in handy. Sure, the publicity will be useful. But this posh bunfight can’t disguise a growing sense that museums face an existential crisis. Cuts are one problem — some say the present round will take museums ‘back to the 1960s’. But they also face a more profound dilemma. In the age of Wikipedia and Google Images, what are modern museums actually for?

When I was a child museums were my adventure playgrounds, but was my enthusiasm merely relative? After all, in the 1970s there really was very little else to do. Shops were shut on Sundays. Television was awfully finite. Never mind the internet — even home video was science fiction. If you wanted to mug up on anything, there were two options: get a book out of the library or go to a museum.

Half a lifetime later I still love museums, but my children don’t feel the same way. I used to drag them along when they were younger, but now they’re nearly as big as me it’s almost impossible to persuade them. It’s hard to recreate that sense of wonder I used to feel, now all the treasures I used to marvel at are only a computer click away. For them, my passion for museums has become a running joke, a quaint example of how old and out-of-touch I am. They’re interested in the world around them, but they’d far rather watch a DVD or look it up online than trek to a museum.

Museums used to be monuments to the wealth and power of nations.

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