Martin Vander Weyer Martin Vander Weyer

Northern Rock’s blonde knight?

Sir Richard Branson's critics dismiss him as a PR hound but Branson is a lot more than just a flashy front-man. Martin Vander Weyer assesses his business record.

issue 01 December 2007

Is it time for a reassessment of Sir Richard Branson? Chosen by the Treasury as the ‘preferred bidder’ for Northern Rock, he’s back where he craves to be and so often manages to put himself: in the headlines. And like every time he grabs the nation’s attention, two quite different caricatures of him have been projected.

GIF Image

Disagree with half of it, enjoy reading all of it

TRY 3 MONTHS FOR $5
Our magazine articles are for subscribers only. Start your 3-month trial today for just $5 and subscribe to more than one view

Comments

Join the debate for just £1 a month

Be part of the conversation with other Spectator readers by getting your first three months for £3.

Already a subscriber? Log in