Trying to count posts on the web is like trying to number grains of sand on a beach. In June 2012, a data management company called Domo attempted the fool’s errand nevertheless. It calculated that, every minute, the then 2.1 billion users uploaded 48 hours of YouTube video, shared 684,478 pieces of content on Facebook, published 27,778 new posts on Tumblr and sent about 100,000 tweets.
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