James Forsyth

Obama makes his pitch

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Des Moines, Iowa

Barack Obama’s closing video is radically different from Hillary’s talk to camera. Obama’s ad-men have gone for essentially a collection of his greatest hits starting 

with that speech to the 2004 Democratic convention which started it all. The message is light on policy and heavy on personality and Obama’s claims to be able to put the partisan divisions of the past behind him. It is very much the ad of a candidate who is relying on the support of independents, disgruntled Republicans and idealists for victory.

Written byJames Forsyth

James Forsyth is Political Editor of the Spectator. He is also a columnist in The Sun.

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