Seriously. You cannot escape Mr Obama. The splash in this week's edition of The Southern Reporter, out today, is headlined "Hope and fear as Parker and Moore welcome Obama". That's David Parker, leader of Scottish Borders Council and Michael Moore MP. For good measure, the new president claims the main picture on the front page too.
That said, Mr Parker has sensible things to say on trade:
“A range of trade unions and economic experts in the US are advising Obama and his team to be more protectionist and there is a danger that this could happen – the Clinton administration previously had protectionist policies which did impact on the world economy.
“The type of thing I am alluding to here is that protectionist policies, if pursued, can sometimes have consequences that reach beyond America’s shores and people will remember the ‘Banana War’ which significantly impacted on the Borders textile industry. [Tariffs were raised on Borders-made cashmere garments.]