Rory Sutherland Rory Sutherland

Old habits make sense

issue 04 August 2012

‘Develop your eccentricities while you are young,’ said David Ogilvy. ‘That way, when you get old, people won’t think you’re going gaga.’

I am 46. And I am happily beginning to discover that a lot of habits I once thought ‘geriatric’ are in fact common sense. I haven’t yet started wearing beige or buying shoes that close with Velcro, but I’m tempted.

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