Alex Massie

Osbourne’s Positioning

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I like it when Fraser gets, you know, all kind and helpful:

Mr Osborne’s positioning is perfect. He has chosen the right trajectory, and is expressing the Tory mission in the right language. All he needs now are the policies.

Yes indeed. Once upon a time we had policies first and then wondered about how to present them in a persuasive fashion. That's not the way the game is played these days. Is it?

Written byAlex Massie

Alex Massie is Scotland Editor of The Spectator. He also writes a column for The Times and is a regular contributor to the Scottish Daily Mail, The Scotsman and other publications.

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