Melanie McDonagh

Parent trap: the relentless rise of children’s speaker Yoto

[Getty Images] 
issue 23 September 2023

If you want a handy metaphor for contemporary childrearing, it’s a colourful plastic box with big red buttons on it. Yoto is the name, and before long, you’ll be seeing it where you already see children using screens – so pretty much everywhere. One in 50 British homes with a child under 12 is said to have one.

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