There was a time when Peter Mandelson would let out a few notes and the media would dance to his tune. But this weekend there’s been a Mandelson interview in The Times, a Mandelson interview in The Sunday Times, a Mandelson appearance on Sky News and an Obama campaign-style memo from Mandelson and none have cut-through. Part of this is because it is Easter weekend and not much is moving politically. But it is also because Mandelson is doing too much: his appearances have lost their impact.
Mandelson’s ability to shape the news agenda is one of the things that has been keeping Labour in with a chance of preventing a Tory majority. But if he is deployed too much, then Mandelson’s comments risk becoming campaign noise.