Today we saw a brand new Ed Miliband. And a brand new campaign strategy. He’s given up trying to win the election. All he wants to do now is to enjoy losing it and to go down in style. This must be quite a relief to him. For the next 10 months he can ignore the grassroots and the business vote and the floaters and swingers in the key marginals. He can even dismiss the tedious views of his Manson Family shadow cabinet. What matters now is to raise a cheer from the die-hard loyalists. To put a spring in the step of the back-room boys. To hearten the SpAds and the ad-men and the sound-bite designers. And to make the Bubble burst with pride.

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