Alex Massie

Political Advertising 14

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"In your heart, you know he's right..." was a slogan that more or less conceded defeat. Also: the America of riots, swindles and general moral depravity, looks a lot more exciting than anything dear old Barry Goldwater offers in this 1964 ad:

Written byAlex Massie

Alex Massie is Scotland Editor of The Spectator. He also writes a column for The Times and is a regular contributor to the Scottish Daily Mail, The Scotsman and other publications.

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