Alex Massie

Political Advertising 23

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What do you do when your candidate has a funny name folk don't know how to pronounce? Why, you release an ad like this one for Adlai Stevenson in 1952:

Written byAlex Massie

Alex Massie is Scotland Editor of The Spectator. He also writes a column for The Times and is a regular contributor to the Scottish Daily Mail, The Scotsman and other publications.

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