Alex Massie

Political Advertising 9

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No-one ever accused LBJ of being a soft touch. This ad, "Confessions of a Republican" from 1964 is brutal. And brilliant. Four hideous minutes for Barry Goldwater. Yet it still seems almost quanit, viewed from the perspective of 2008. Of course, it also assumes the voters have an attention span of more than 12 seconds. I love the cigarette at the end too...

Written byAlex Massie

Alex Massie is Scotland Editor of The Spectator. He also writes a column for The Times and is a regular contributor to the Scottish Daily Mail, The Scotsman and other publications.

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