David Cameron is a sunny-side-up politician. At his first party conference as leader, he declared, ‘Let optimism beat pessimism. Let sunshine win the day.’ This attitude infused his approach to policy as well as politics. His economic doctrine was all about ‘sharing the proceeds of growth’. George Osborne, Cameron’s chief strategist, liked to stress that it was imperative that the Conservatives didn’t ‘sound like the old man on the park bench who says things were better in 1985, or 1955, or 1855.
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