Like Forrest Gump, The Spectator has an amusing habit of turning up at the right moments in history. Boris during Partygate? There was a copy of our mag in one of the No. 10 snaps. The latest season of Industry? There was a fake front cover proudly on display. And now it seems that this august institution is turning up on the right peoples’ desks in Westminster, Whitehall and beyond…
A new report out by Portland Communications polls what 529 decision-makers from the public and private sectors are reading every day. It reports that:
Although our panel skewed to the left politically, one interesting finding is how much more influential the right-wing Spectator is compared to the left-wing New Statesman. We found that 27 per cent of decision makers read The Spectator, compared to just 19 per cent who said they read the New Statesman. Despite a Labour government, the NS has a narrower audience.
Not a bad result, even if Mr S says so himself. Still, both the Staggers and the Speccie finish behind the Economist, which is preferred by 58 per cent of respondents as the most popular news and current affairs magazine for decision makers. Watch out Bagehot: Steerpike is coming for you…
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