Few events are as eagerly anticipated in Scotland as the release of a bombshell new poll. Unionists and nationalists eagerly refresh their Twitter feeds at the anointed hour, awaiting to praise or castigate the company in question for its latest figures on the all important question of independence. For both sides know the figures will be seized on by the media as 'proof' that their side is winning, their cause is just and their campaign's triumph inevitable.
One poll that made more headlines than most was a Savanta ComRes survey in December which found that support for a 'Yes' vote to Scottish secession was polling at 52 per cent compared to 'No' on 48 per cent. Excluding 'Don't Knows' the figure backing 'Yes' rose to 58 per cent, with the Scotsman noting it was 'a return to record high levels of support for independence.' The findings were trumpeted by the SNP with SNP MP Pete Wishart crowing to Michael Gove in the Commons that it showed independence was the 'settled will' of the Scottish people.
However it now transpires that Savanta Comres failed to adjust that poll by respondents' likelihood to vote for three months, with the company releasing a grovelling statement on Tuesday apologising for its error:
“It has been brought to our attention that there was a weighting error in the first three of our Scottish voting intention polls for the Scotsman, that were published in December, January and February respectively. Subsequent polls in March and April did not suffer from the same error. Instead of weighting by likelihood to vote at the correct step, the step was missed which meant that weighting was in fact turned off for our independence and Holyrood voting intentions.
The original polls in December, January and February reported support for independence as being 52 per cent, 51 per cent and 47 per cent respectively. When retrospectively adjusted they reveal support was actually 49 per cent, 47 per cent and 43 per cent – potentially narrative-changing figures. The headline December figure of 58 per cent for Yes with 'Don't Knows' excluded, was actually 55 per cent when properly adjusted – the same figure who voted to stay in the UK in 2014, something Pete Wishart presumably never regarded as being the 'settled will' of the Scottish people.
Steerpike is glad to play his part in (belatedly) correcting the record.