Dominic Midgley

Poor prospects in the sell-us-your-gold rush

Dominic Midgley investigates the companies behind all those ads offering instant cash for trinkets and bling

issue 13 March 2010
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The permatanned television ‘entertainer’ Dale Winton is hosting an unintentionally hilarious series of commercials on daytime television these days. Using the same format as The Antiques Roadshow, the ads for something called CashMyGold show members of the public sitting round a table with Winton and an ‘expert’ who values their gold trinkets.

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