Apparently, the Tories would introduce an annual, national "Big Society Day" to "celebrate the work of neighbourhood groups and encourage more people to take part in social action projects." Hm. I suppose that's all well and good, if you're into that kind of thing. But you can expect this to become a political sticking point, as the left questions whether it's really an annual Celebrate Conservative Government Day.
UPDATE: A Tory SpAd tells me that this day would be co-ordinated by a new independent group – the Big Society Network – which has been launched today. That takes it a step away from being state-sponsored, but I suspect the left will still have issues with it being put in such Cameroonian terms.