1. His first interview to The Guardian. His first ministerial interview was with The Spectator - a smart move for someone wanting to reach out to those of us on the fair-and-balanced right. But Purnell's target constituency is now on what I call the sane left. Those who openly recognise Brown is an unalloyed disaster, but don't think a lurch to the left is a solution.
2. Beyond Blair. Purnell's problem is that he is regarded as an orphaned Blairite. This irritates people like him: they don't want the Labour Party to be like Blake's Seven after Blake died. So what do they say? Purnell has an answer.
3. David Miliband. He'll back David Miliband this time around just as he pledged to if Milipede had the bottle to stand the last two times. Which he didn't. He heaps praise on Miliband all the way through, though we have all seen which of these two has the raw nerve needed to be Prime Minister.
4. Blair was so 1994. "All those Blairite, New Labour labels ... for me, it's a bit like Britpop – I feel nostalgic for it, it was absolutely right for its time but that time was 1994. It's a very different feeling being 12 years into government from the idealism of the start, but we need to recapture that idealism, not by living in the past or by aping New Labour or just sticking to the old tunes. We need to open up New Labour, reinvent it and then eventually move beyond it." I wonder whether, in framing this answer, he has John Dower's 2003 film Live Forever in his mind - it makes much the same point.
5. Demos. The think-tank will be his John Smith Institute. Except trendier. He says of Demos: "We're going to go through Labour values, match them to what we've done and then identify challenges and then organise a team around those challenges." So Demos will become Electable Labour In Exile.
7. Labour's schools policy. He says New Labour became "too small-c conservative" on schools policy - but he doesn't say much more. A shame, I could have heard him get stuck in. If he had taken over at education, I suspect Gove would have had far more of of a run for his money.
8. He's going to die wearing a wristband. Or, as Stratton puts it, "The white rubber wristband he wears he says he will keep wearing until the UK hits its target to spend 0.7% of GDP on international aid".
9. Kill Cam. "The way I feel at the moment is it's pretty unlikely I'll want to go back into frontline politics," he says. Quite right. He needs to go away and train. Like The Bride in Kill Bill Vol. 1, and come back, sword aloft, duelling with Cameron in 2014. The question is whether the Labour Party has by then been sold for scrap to the unions, and will be in any fit state to accept a leader that could win elections.
10. What he doesn't say. His seat is vulnerable at the next election yet there was none of the Blears' style "spending more time with my constituents" stuff. Just Demos, Demos and Demos. If he loses his seat, I'd recommend he then spends some time teaching in some tough comprehensive: his leadership credentials lack that real-world experience. Demos is no substitute, either.
11. Yes, he was offered Ed Balls' job. I told you so on the night of the election, and Stratton confirms in her interview - he was offered health and education, and chose education. Then chose to quit. And, in so doing, forced Brown to row back - and saved us from having debt-concealing, tricksy old Balls at the Treasury. For that, he has our thanks.
12. One final thing. Purnell starts off his interview saying "you can't go far wrong with the truth" and finishes advising Brown to offer a new job within a year to everyone who is laid off. Purnell will know better than most that those jobs don't exist - the number of vacancies is falling off a cliff. As this is my penultimate post before my summer holidays, CoffeeHousers may indulge me in a graph showing just this: